Ethnic entrepreneurs and online home-based businesses

Objectives The study considers how online home-based businesses offer opportunities for ethnic entrepreneurs to ‘break out’ of the traditional highly competitive and low margin sectors they are often associated with. Prior Work Previous studies have found a positive association between ethnic minorities high levels of entrepreneurship (Levie, 2007) and between home computer use and entrepreneurship in ethnic groups (Fairlie, 2006). Despite these associations, no previous studies have explored the formation of home-based or other online businesses by ethnic entrepreneurs. This study seeks to address this gap by exploring how online home-based businesses provide opportunities for ethnic entrepreneurs to form and operate businesses outside traditional sectors (Rath, 2002; Kloosterman, 2010).